Toyota has built their own reputation by setting new standards in the automotive industry. The Toyota Camry and Corolla are two of their strongest models but additions like the Prius and now other hybrid models, including the RAV4 and Highlander, set Toyota above their competition. Lexus and Scion have both proven to be successful brands as well as the years have passed. With Toyota building off of their strong reputation and innovative lineup, the future is looking very bright for them.
The idea behind Toyota began back in the 1930's when Kiichiro Toyoda, the future founder, and his father started experimenting with car engines in Japan. It wasn't until 1934 that they finished their first engine which they called Type A. They tested the Type A engine in different vehicles for about a year and then developed the Model A1 car in 1935. They also developed the Model G1 truck and both vehicles featured the Type A engine. The next few years they spent testing their prototypes and decided to sell them. In 1937 the Toyota Motor Company was established.
At first Toyota thrived on producing trucks for the Japanese Army which was especially important during World War II. Toyota continued to grow and they decided to expand their business overseas and in 1957 Toyota Motor Sales U.S.A Inc. was established.